Having Atlanta SEO, designed by Atlanta Digital Marketing Agency is a great way to generate traffic for your business. You can do some basic SEO techniques to help you gain better ranking on search engines.
Create a sitemap
Having a sitemap for SEO will benefit your website in a few different ways. First, the search engines will be able to better understand your website and its content. Then, they will be able to index your pages much faster. Having a sitemap will also draw visitors to your site and stay longer. Creating a sitemap can be very easy.
It will tell the search engines which pages on your website are most important. It will also tell them which pages have been updated recently. It will help Google and other search engines to better understand your website.
In addition, having a sitemap can help you identify internal links that are important. It will also help search engines find the content on your website in alternate languages. It will also help Google understand your video content.
It is important to keep your sitemap updated. A sitemap that isn’t updated can become obsolete. This can happen due to core page changes or deliberate changes to your site.
Optimize images
Using optimized images on your website can be a powerful strategy to increase traffic and conversions. It can also improve your ranking in the SERPs. Image optimization is not as complicated as you might think. Here are some tips to help you get started.
The alt tag is a description of an image that helps search engines understand it better. It can contain relevant keywords and should be written in plain English. It’s important to make sure that it’s descriptive without being spammy. This can improve your rankings in Google Image Search.
Alt text is also used by screen readers to help users understand your image. Most screen readers don’t display alt texts that are longer than 125 characters. If your image is large, you might want to reduce its size. This can also improve user experience.
You should also consider the image file format you’re using. The file type you choose should be relevant to your SEO strategy. JPEG files take up the least amount of space without compromising quality. You can also choose to use PNG files.
Rewrite old content
Creating new content for your website is one of the best ways to boost your SEO. However, you should not forget to update your old content. Updating old content will not only boost your SEO rankings, but will also bring you more organic traffic.
One way to improve your SEO without rewriting your content is to incorporate social media into your strategy. Social media has become a major part of digital marketing. By posting new SEO content, you can bring new users and generate more backlinks.
You may have a few pieces of old content that are still receiving traffic. For example, a holiday sales page. You may also have a page that has been viewed a lot of times but isn’t ranking well. The best way to fix this is to update your old content with new information.
You should also make sure that the page is well written. If it is grammatically correct, it will improve your SEO. It will also improve your user experience.
Build a positive user experience
Getting your user experience right on your website is essential to your business. Without a positive user experience, visitors will not feel comfortable using your website and may be more likely to leave. If you want to know how to build a positive user experience on your website, you’ll need to look at the five pillars of good UX.
In order to determine the right user experience for your website, you should perform a lot of testing. You can do this through user surveys. Using a link to the Atlanta Digital Marketing Agency , you can ask users what they like about your website and what they didn’t like about it. The information you gather can help you make adjustments.
Another way to determine if your website is giving a positive user experience is to monitor Google analytics. You can look at bounce rates, time on page, and exit pages. If selling Atlanta SEO notice that visitors are leaving after a short period of time, this could be a sign of poor user experience.
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