Whether you are in the business of providing services or products to consumers, email marketing is one of the best ways to do so. Your subscribers have trusted you with their information, so it’s important to create an email that speaks to them. Organizing your content is key to effective email marketing. Using an online tool, such as Litmus, can help you keep track of the open and click-through rates of your email campaigns. Ensure your subject lines and content relate to the people on your list.

When setting up an email marketing campaign, you should ensure that your emails are delivered to your subscribers’ inboxes. You can do this by creating a custom subscribe form on your website, or by purchasing a list. It’s also essential that you let your subscribers know exactly what they’ll be getting, such as a special offer or an exclusive newsletter. Regardless of the type of email you’re sending, you need to be transparent about what you’ll be sending them.

To ensure that your emails are delivered to your subscribers, you need to monitor your campaign’s KPIs. Depending on your business’s goal, KPIs may include email deliverability, open rate, CTR, bounce rate, unsubscribes, and conversions. These metrics can give you insight into how subscribers feel about your campaigns. Some tools, such as SendPulse, can help you track these KPIs.

When you use an email marketing tool, you should make sure your emails follow the CAN-SPAM guidelines. For example, if your email is being sent from an IP address with a history of not sending spam, it must have an opt-out link in the footer. The link should be easy to find and should work on all devices. In addition to the CAN-SPAM guidelines, it should contain a link that allows the recipient to unsubscribe anytime.

Personalize your emails. Using a personalized subject line makes your emails more likely to be opened. It shows the person behind the company, and makes them feel more comfortable with the brand. It also builds trust among readers. The best time to send emails is Tuesday at 11 AM ET. In addition, 55% of emails are opened on mobile devices. Your email should be mobile-optimized to ensure that it can be opened on all devices.

Personalize your emails. The most effective email marketing campaigns include personalization. Customers are more likely to buy from a company if they relate to the content. Besides, it is important to personalize the emails so that they reach your audience in a personalized way. For instance, Volkswagen’s email marketing campaign gives away free movie tickets several times a year. Starbucks offers free drinks and coupons during the holidays. Similarly, many companies send emails based on their target audience.